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Poppin and shoppin
Friday 15 January 2010, 11.21 AM
By The Team | Posted in Places
Limedrop pop-up in Melbourne's GPO
Pop-up shops
Apart from the words ‘studio sale’ (more on that later) nothing gets Melbourne’s fashion flunkies foaming at the mouth like the words ‘pop-up shop’.
While many holiday season pop-ups popped down this month, Alexi Freeman is still hanging on to his prized position in the Melbourne’s GPO until the end of January, promising 10% off all current and past stock (20% if you mention the That’s Melbourne blog!). Just down the hall, the Limedrop pop-up is keeping its doors open until 31 January, so there’s still time to get your pincers on a well-priced signature oval dress or a pair of Bermuda shorts. Further north, QV is home to MYL and Crimson Phoenix (in Albert Coates Lane) and Melbourne Central is harbouring Lulamae (in a tiny temporary store designed by Breathe Architects) – both until the end of January.
Of course, no-one ever just pops in to a pop-up shop. Maybe they should be called slow-motion-splurge stores. Beware.
January sales!
Some of us can think of nothing worse than getting up at 4am on Boxing Day, two hours before we went to bed, just to stake ourselves out in the Bourke Street Mall and wait for the doors to open on an array of discounted sheet sets. If that some of us includes you, don’t despair. There are plenty of fruitful sale flags still flying in our fair city.
Printed tees and tanks reduced to $30, until 17 January or sold out!
Heavily reduced one offs and classic Swedish pieces from the ultimate pioneers of slow fashion.
Look dapper without mortgaging your kidneys: discounted men’s threads from APC, Acne, Marc by Marc Jacobs, Velour, Filippa K, Raf by Raf Simons, Surface 2 Air and many more.
A whole sale room of sale stuff! Including Resterods knits, Dr.Denim jeans, t-shirts, jackets, and skirts.
Up to 70% off selected styles, from Bassike, Beat Poet, Carly Hunter, Claude Maus, Life With Bird, PAM, Self Help, and TV.
Cropped jodphurs and tuxedo pants flying off the racks as we speak. Only until 25 January.
Pop-up Links:
Alexi Freeman www.alexifreeman.com
Limedrop www.limedrop.com.au
Lulamae www.lulamae.com.au
MYL and Crimson Phoenix www.crimsonphoenix.com.au
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